Shopping the competition!

Elizabeth Arden's Red Door
Turns out 5th Avenue is NOT quite as good.....

I was in New York City for a spa conference, looking around at the latest technology, meeting vendors, touching base w. spa industry consultants that I've known for nearly a decade now. I spent the day seeing the best that the spa world had to offer. Kate Brown, 3000BC's resident skin care guru went with me to check out the scene.

After several hours of walking and talking, we decided to really get the true pulse of spa industry we should go and get a facial at Elizabeth Arden (we know - tough job!), but it really was work! We swear! We have to go and endure the pampering of luxury 5th Avenue spas in order to make sure that we are - in fact - providing the highest possible care to the 3000BC guest - or at least that's how i justified my expense report for the trip.

We entered the tiny little store front on 5th Avenue and took the elevator to the 8th floor. It's pretty, tea, juice, flowers, all the usual suspects. As we checked in - i began to peruse a spa menu and ask about facials. The very polite person behind the counter had no idea about the different facials. I'm not faulting her for that, 3000BC's desk team is not required to know all of the facials, I have asked my desk team to always tell the guest that a licensed esthetician will help them navigate the menu.

THE FACIAL, ITSELF
My esthetician was very nice, she examined my skin, asked me about my skin care history, treatments and products. She offered me micordermabrasion, after I told her that I'd had it in the past. She never recommended any service based on my skincare goals nor my current condition. When I asked about the a particular facial, she said that would be good.

She kept saying that products would be good for me, but didn't really tell me why the product would help.

THE CHECK OUT
I went to the desk after the treatment and my esthetician was there with 2 products. "These are the ones, I told you about." I thanked her, but didn't buy them - hello - can you say No Employee discount at Red Door.

She never explained helped me with a list of treatments that I would need in order to keep my skin healthy.

I was so impressed with the level of service at 3000BC, I've watched my team create customized treatment programs and home care routines for guests on a daily basis. We have such a loyal following because very one feels such a connection to our team. I am so thrilled to be able to offer a higher level of service to our 3000BC guests than Elizabeth Arden is offering on 5th Avenue!