Hello Spa-Goers!
Having previously worked for the nation's top mineral brand as well as for a few other well known high-end product lines, I took a special interest in assisting with the product development of our new minerals.
We sourced countless vendors and tested each mineral formulation for ease of application, texture, finish, color range, and wearability.
This project evolved over several months and resulted in a product line that meets all my needs as a professional makeup artist and consumer!
...The most exciting part of helping to create this line was the grand finale....Our BLIND PRODUCT TEST.
I gathered all the girls--Medically-trained Estheticians--for a special training on our line, and set up a display of 4 leading mineral makeup lines for everybody to try. These 4 brands--Bare Minerals, True Minerals, Mineralogie, and 3000bc Essential Minerals--were set out in spoonfuls, outside of their packaging and completely unmarked.
My goal was to have my fellow "product snobs'' evaluate these brands in much the same way I had when we were developing the line. They tried each one of the minerals on their hands, in a facial application with different brushes, and finally the verdict was unanimous:
--Based on a blind test, our staff liked 3000bc Essential Minerals the best in terms of finish, texture, ease of application, and color!!!
So, come on in to try out the product that has all our staff talking. I can't rave enough about these Minerals--not only do they cover beautifully without a heavy feel, they go on easily, last all day, and are gentle enough for even the most sensitive skin! (These are considered medical-grade, which means that they do NOT contain ANY additional ingredients other than finely-milled minerals!)
To my fellow makeup junkies, I hope to meet you soon in Wayne!
-Vivian Davis
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